The Top 3 Insurance Marketing Mistakes — and How Agents Can Avoid Them

The Top 3 Insurance Marketing Mistakes — and How Agents Can Avoid Them

Insurance agents have to wear many hats, especially if they’re building their own agency. With everything you have to do each day to keep your business running, marketing often falls through the cracks.

If you’re like most agents, your first priority is sales.

But you’re also the bookkeeper responsible for keeping your accounts in order. Plus you’re the office manager making sure everything runs properly. And you’re probably also the janitor responsible for keeping your office clean. Months fly by without any time for serious marketing
materializing.

If this sounds familiar, take a minute to check your marketing efforts and results against this list of common missteps… and solutions.

If you find that you’re guilty of any or all of them, don’t take it personally. Instead, congratulate yourself on discovering an opportunity to improve sales — or even head off at the pass a future slump in insurance leads. Like the saying goes, an ounce of prevention is worth a pound of cure.
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